Sports, Style and Super Bowl LIX: Are Celebrities Attending the Super Bowl for the Fashion or the Football?

February 20, 2025

The Super Bowl has long been a pinnacle of American sports, but in recent years, it has also evolved into a high-profile fashion event. Celebrities attending the game seize the opportunity to showcase their style, often turning heads with their luxury accessories. Super Bowl LIX, held on February 9, 2025, at Caesars Superdome in New Orleans, was no exception.

Photo: Getty Images/Kevin Sabitus

As the Kansas City Chiefs faced off against the Philadelphia Eagles, the stands were filled with A-list celebrities who brought their fashion A-game. The event has become a platform where the worlds of sports and high fashion intersect, with A-list celebrities and athletes using the occasion to flaunt exclusive designer pieces.

Louis Vuitton On TheGo MM $2,536.60 USD

One notable trend at this year’s Super Bowl was the prominence of luxury handbags. These accessories served not only as functional items but also as bold fashion statements, reflecting the personalities and tastes of their carriers.

For instance, Taylor Swift was spotted with a striking red Givenchy Nano Voyou Bag, adding a pop of color to her outfi and subtly showing support for the Chiefs.

Hermes Jige Elan PM in Burgundy Box Leather Regular price$825.00 USD

Blue Ivy Carter, at just 13, showcased her fashion-forward taste by carrying the Ciriaco Ashley Minimalist Baguette Bag, demonstrating that style knows no age!

Even off the field, figures like Tom Brady made fashion headlines. The former quarterback and current broadcaster sported an extravagant $3 million Jacob & Co. ‘Billionaire Mini Ashoka’ watch, exemplifying how luxury accessories have become core part of Super Bowl fashion.

Fendi Handbag in Zucca Canvas Regular price$640.20 USD

The event has transcended its athletic roots, becoming a cultural highlight where fashion plays a starring role. Here are some stars who attended the Fanatics Super Bowl Party and the luxury bags they wore:

Latto wearing the Louis Vuitton Denim Belt Bag

Photo: Getty Images/Kaitlyn Morris

Morgan Eifert wearing the Fendigraphy Mini Bag

Photo: Getty Images/Cindy Ord

Chanel Kelly in Black Caviar Leather Regular price$3,171.30 USD

Sexyy Red wearing the Louis Vuitton Monogram Giant Empreinte Speedy Bandouliere

Photo: Getty Images/KaitlynMorris

Gayle King wearing the Louis Vuitton Gres Damier Couleur Canvas Kit Clutch Bag

Photo: Getty Images/Kaitlyn Morris

Alexa Ingold wearing the Anthropologie Delilah Bag

Photo: Getty Images/Cindy Ord

Michelle Surtain wearing the Bottega Veneta Andiamo Intrecciato Metallic Leather Clutch

Photo: Getty Images/Anna Wbber

Martha Stewart wearing the Jimmy Choo bonbon Bucket E/W Handbag

Photo: Getty Images/Anna Webber

Coi Leray wearing the Chanel Large Lambskin 19 Flap Satchel

Photo: Getty/Anna Webber

Tracy Stevens wearing the CHANEL Lambskin Quilted Mini Trendy CC

Photo: Getty Images/Anna Webber

J Mulan wearing the Trousse Toilette Locker Dopp Kit Monogram Bag